ABOUT


 
L’Eroica started in 1997 because of one man, Giancarlo Brocci, who admired the values of a past cycling so much that he wanted to reconnect others to the heritage that inspired much Italian history, literature, culture, and music. L’Eroica was also begun as a foundation for the protection and preservation of the last gravel roads in Tuscany. These romantic concepts led to the idea of L’Eroica, an event that initially saw 92 “hunters of feelings and emotions”, as the creator Giancarlo Brocci defines them.

“We want people to rediscover the beauty of fatigue
and the taste of accomplishment”

Giancarlo Brocci, Creator of L'Eroica

Today we continue to spread the authentic roots of an extraordinary sport with a great soul. We want people to rediscover the beauty of fatigue and the taste of accomplishment: the heroic cycling of Bartali and Coppi and the sacrifice that seeks out our physical boundaries where thirst, hunger, and exhaustion are felt with all their strength. It’s cycling that can spread respect and create bonds between loyal opponents. It is cycling in a healthy way, and its participants are inspiring and beautiful to watch.
We are excited to bring Eroica to the USA and we are thrilled to gather with American cycling enthusiasts and bike collectors in Paso Robles, California this Spring. 
Eroica California will offer a memorable cycling experience including four, strade bianche inspired routes to choose from and a weekend of cycling entertainment including the Eroica Concourse d’Elegance for vintage bikes.
Two reasons have led us to embrace the opportunity to start the event in Paso Robles in the San Luis Obispo County of central California. The first is that the area has beautiful unpaved and paved roads going through vineyards, oak studded rolling hills, foothills, and coastal mountain ranges, giving us the possibility to create the first Eroica ride with an ocean view. The second reason is that this area is well known to Wesley Hatakeyama, the person we chose to create the event with us and to lead the Eroica California team. Wesley is a long time cyclist, collector of vintage Italian bicycles and a long time resident in the area, with a mix of passion and knowledge we much needed to create an unique event.
Wesley and Giancarlo Brocci, creator of L’Eroica, met in Gaiole in Chainti, Italy and had a discussion about having the next International L’Eroica in California. After meeting in Paso Robles in December 2014 to explore the area and the ride the possible routes, Giancarlo decided this was the perfect place for a new Eroica.

         
         

           
         





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